Book A Discovery Call
Are you an entrepreneur, leader or CEO of asmall-to-medium sized business
looking to buildyour thought leadership profile, generate new leads, and establish yourself
as the go-to expertin your sector?
Look no further!
This intensive 90-day program, led by award-winning author Bernadette Schwerdt, equips you to write a powerful business book that positions you as the go-to expert
in your field.
By the end of the program, you'll have a 50,000-word manuscript ready
to captivate readers and skyrocket your success.
About Your Book Coach
Bernadette Schwerdt
Bernadette Schwerdt is an award-winning Australian entrepreneur, author, speaker and advertising copywriter.
She is the founder of the Australian School of Copywriting, and the country’s leading copywriting coach. Her flagship online courses have helped over 10,000 business owners and freelance writers create cut-through content that places them at the top of their field and on page one of Google.
She was a former senior account director and copywriter for global advertising agency Young & Rubicam Advertising and created award-winning campaigns for clients such as Apple, Amex, Optus and Colgate.
She has a Bachelor of Business in Marketing, is an accredited MBTI and NLP practitioner and has lectured in marketing, consumer psychology and digital marketing at Melbourne University, RMIT, Swinburne and Victoria University. She is the host of the top-rating podcast, ‘So you want to be a copywriter,’ and is a contributor to Smart Company, Huffington Post, Marie Claire and others. She was recently named in the Top 50 Small Business Leaders in Australia. She is a popular TEDx speaker and the author, ghost-writer or book coach of the following best-selling books:
Expert Judge for the Australian Business Book Awards:
If you’d like to find out what it takes to win a business book award, get your coaching from one of the judges!
Bernadette is on the master panel for the Australian Business Book Awards, and along with a small number of other leading book industry leaders, decides which books will go on the short list to be judged.
Winning awards is a fast way to build your profile and audience so if you’d like to benefit from Bernadette’s experience as a book judge, join the program and find out what makes an award winning book!
Program Highlights:
Expert Guidance
You’ll work closely with Bernadette Schwerdt, a celebrated TEDx speaker, ghost-writer, author of six books, a judge for the Australian Book Awards, and a #1 Amazon best-selling author.
Bernadette knows what it takes to create an award-winning book and will share her invaluable insights with you. Why waste time figuring it out yourself when you can be guided by one of the most successful business authors in Australia.
Proven Templates
Receive a comprehensive book proposal template that will help you pitch your book to the right publishers effectively. No more guesswork or uncertainty.
You’ll also receive a series of other invaluable templates to help you identify your book title, book structure, ideal reader, research process, unique methodology, storytelling process, and trademarkable intellectual property.
Publisher Introductions
Gain access to leading publishers in the industry. We'll connect you with the right people to ensure your book gets the attention it deserves. In publishing, it’s not what you know, it’s who you know and we can introduce you to them.
You’ll also learn the pros and cons of the three main publishing pathways – traditional, hybrid and self-publishing, the true costs of publishing and what’s best for you.
Marketing Mastery
You’ll learn the proven marketing strategies to turn your book into a powerful lead generation tool that will attract new clients, establish your authority, and grow your business like never before.
You’ll learn how to structure your Amazon launch to generate your #1 bestselling tag, gain 5-star reviews and use the book to become the thought leader of choice for speaker events and conferences.
Your Own Custom GPT
Discover how to plan, structure and write your book with the help of your very own Custom GTP. You’ll be trained by Australia’s top AI expert on how to build your own Chat Bot to fast track your book writing journey and get your project completed faster than you ever imagined.
Bonus Digital Training
In addition to the 90-day program, you’ll also receive complimentary access to our suite of online courses. You’ll learn how write your book more effectively, but you’ll also learn how to write web copy, media releases, EDMs and LinkedIn posts as well as build your personal brand, book website, and speaker profile to help you promote your book. Valued at over $4000, they are yours free when you enrol.
Here's a snapshot of what Bernadette's clients
have to say:
I hired Bernadette as my co-writer on this project because she’s just so diligent and extraordinary in what she does. She was the ultimate team partner in making this project come to life. I wish the publisher, who initially signed me up, had connected us from the start because it would have been a dream process - like it was for the 12 months we worked together.
Radek Sali, Former CEO of Swisse Vitamins
We would like to express our sincere thanks and appreciation to Bernadette Schwerdt, our ghost-writer, for all her help in making this book possible. Thank you for sitting with us for hundreds of hours, for helping us sift through the 200,000+ words we’ve written over the years, and for guiding us through the writing and publishing process that enabled us to find our voice, shape the narrative, and craft the stories that make up this book.
Gabby Leibovich, Catch.com
I wish I'd done it earlier! If you're thinking about working with Bernadette, I'd absolutely say it's a no brainer. I can't recommend her enough. Do it and do it now.
Kobi Simmat, bestpractice.biz
Working with Bernadette was an absolute game-changer for me. I couldn't have navigated the process alone—it felt like a daunting task to bring my ideas to life in the form of a book.; she helped bridge the gap between my ideas and transforming them into a tangible manuscript. Committing to that process was truly transformative—and it's been an incredible journey.
Amy Miocevich, Lumos Marketing
Thank you Bernadette for the time, effort and support you have put into helping bring my business story to life. Over countless conversations, hundreds of emails, and thousands of words, you have helped me distil a rollicking and rowdy life into a book that I hope will be of value to many others. From when we first met, I knew you were the right person to help me tell my story, and my trust and instinct has been rewarded. Thank you for guiding me through this journey and for providing me with an outstanding learning experience.
Stephen Hunt, Owner Hunt Hospitality
Bernadette is a wealth of information regarding writing and publishing. Through strategic questioning, she helped me clarify the purpose, structure and ‘hook’ of the book which gave me the direction I needed to get started and saved me so much time. She helped me realise my vision was realistic (not crazy!) and gave me the confidence and impetus for me to publish my book. I highly recommend her!
Donna Cameron, Author 'Colour, the secret to creating a sustainable wardrobe'
Bernadette is a publishing, writing, and storytelling insider who helped me write my debut book, a memoir published by Pan Macmillan. I approached her years back about the writing process and asked for her advice. Using examples from writing two of her own best selling business books, she gave me tips on not just building a book, but the encouragement to pursue what she knew would be a life-changing endeavour.
Mark Wales, SAS Soldier, Survivor Contestant
Bernadette's advice was instrumental in guiding me to successfully complete my first business book. She is very giving with her time and open to sharing her experiences. She has a genuine desire to see others succeed.
Steve Tighe, Futurist & Author of 'Rethinking Strategy'
The Program
- 6 training sessions x 3.5 hours (via Zoom)
- 6 x 1-hour online tutorials
- 6 x 1-hour live Accountability calls (via Zoom)
As part of the program, you’ll receive a Daily Word Count template to help you plot, track and streamline your writing process so you know exactly what what to write, when to write it, how much to write and what to do at every stage of the process.
How much time should you allow per week to get the most from this course?
Allow 7 -10 hours per week. This is inclusive of all the training sessions, online tutorials and accountability catch up calls and your writing time.
The Schedule
This program is one of the most intensive yet streamlined mentoring packages available.
- We’ll meet every second week for a 3.5 hour deep dive into the writing process.
- On the alternate weeks, we’ll meet online for a 1-hour Catch up/Accountability call where you can share your progress, ask questions, connect with others and get the motivation and inspiration you need to keep to your schedule.
- You’ll also get access to a 1-hour online training module relevant to that week’s topic. You can watch this in your own time.
Private Facebook Group
Connecting with your colleagues on this book writing journey will help you stay motivated and inspired to continue your journey. You’ll get to know each other well and share in their progress and vice versa. It’s a wonderful way to find a community of like-minded business owners, all keen to share their knowledge with the world and leave their legacy.
Why choose our program?
- Tailored for CEOs: Our course is designed specifically for entrepreneurs, leaders or CEOs of small-to-medium sized businesses in any category or industry. We understand your unique challenges and aspirations, and we'll provide targeted guidance to help you achieve your goals.
- Comprehensive Support: From ideation to publication, we'll be with you every step of the way. Our team of experts will provide personalised feedback, answer your questions, and ensure you stay on track to complete your manuscript within 90 days.
- Proven Results: Our program has helped many leaders become best-selling authors and thought leaders in their industries. Join the ranks of successful business leaders who have leveraged the power of a well-written book to transform their careers and businesses.
- Time-Efficient: We know your time is valuable. That's why our program is designed to be intensive yet manageable, allowing you to write your book alongside your busy schedule. With our support and guidance, you'll be amazed at how quickly you can achieve your publishing goals.
- Exclusive Community: As a participant in our program, you'll join a select group of like-minded leaders and CEOs who are also on the path to becoming best-selling authors. Network, collaborate, and learn from each other in our private Facebook group and enjoy a supportive and inspiring environment.
Listen to what Bernadette's clients have to say about her:
Enrol Now!
Don't miss this opportunity to unleash your potential and become a best-selling author in just 90 days. Invest in yourself, your business,
and your future success.
Let's start writing your best-selling
business book today.
Who it's for:
This program is perfect for you if:
- You're a CEO of a thriving small-to-medium sized business looking to scale your impact.
- You want to establish yourself as the thought leader in your industry.
- You're eager to attract high-quality leads using your book as a magnet.
- You crave to solidify your expertise and build a lasting legacy.
By the end of this program,
you will have:
- A completed 50,000-word manuscript ready to impress publishers.
- A polished book proposal that grabs the attention of the right publishing houses.
- A strategic marketing plan to launch your book and generate a flood of high-value leads.
- The knowledge and tools to transform your book into a lead magnet for exponential business growth.
Limited Spots Available!
Don't miss this opportunity to become the recognised authority in your industry. Seats are limited. Book a complimentary Discovery Call with Bernadette to discuss your book vision.
Book A Call
Some of my clients in action with their
best-selling books
Catch of the Decade was a #1 Bestseller on Amazon.
Yep. Catch of the Decade even topped Seth Godin's new release.
Catch of the Decade's pre-order sold out before the book was even available!
Getting your book on Audible is a bucket list for many business owners.
Gabby and Hezi had fun coming up with new promo campaigns for their book.
Gabby Leibovich signing his books to send out to the world.
Gabby Leibovich at one of the many speaking events to promote his book.
Gabby Leibovich beside the digital advertising display at the airport bookstore. Another bucket list for many business owners.
Radek Sali’s book in the Pick of the Month at the Brisbane Airport Book store.
Bernadette attending the Melbourne book
launch for How to Build a Billion Dollar Business.
Radek and Bernadette at the Melbourne launch for How to Build a Billion Dollar Business.
Booktopia hosted a launch party for my first book, which helped turn it into a best-seller.
Program details:
Starts: TuesdayJuly 2nd, 2024 and sessions run every fortnight for 3 months until September 17th.
Time: 9.30am - 1pm (Melbourne Time)
Online: Zoom Sessions
Investment: $4990 + gst
*Payment plans available
Get instant access to
Top 10 tips for writing a best-selling business book
Download Bernadette's eBook and discover how to write a best-selling business book.
Download Now
Enrol Now!
Learn more
Book a discovery session
Email us a question
Enrol now
Course info
- Courses
- Copywriting for profit
- Get paid to write
- SEO copywriting
- Deluxe pack
- LinkedIn for copywriters, coaches and consultants
- Email marketing and copywriting
- The guest client experience
- About
- Meet your tutors
- FAQs
- Copy Club
- Testimonials
0466 033 414
Learn more
Book a discovery session
Email us a question
Book a discovery session
Email us a question
Enroll now
Find us
@Copyschool
Australian School
of Copywriting
Copy School Blog
Podcast
Course info
- Courses
- Copywriting for profit
- Get paid to write
- SEO copywriting
- Deluxe pack
- LinkedIn for copywriters, coaches and consultants
- Email marketing and copywriting
- The guest client experience
- About
- Meet your tutors
- FAQs
- Copy Club
- Testimonials
The Australian School of Copywriting
Copyright 2024 Australian School of Copywriting. All rights reserved.
ABN: 28 125 745 922 ACN: 125 745 922. Privacy Policy
